Our commitment to sustainability

We've looked in depth at how we can support the shift to a greener economy. We supply urban fires heating products using electricity, wood, gas or bioethanol, and have introduced hybrid systems wherever technically possible, already reducing running costs. Clients still have a wide choice of fuels, but we encourage the use of highly efficient, glass-fronted, balanced-flue gas fireplaces.

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Here's the detail, fuel by fuel:

 

Natural gas

​Natural gas gives billions of people worldwide access to lower-carbon heat and power, and will likely play an important role alongside hydrogen as the world works towards net zero. It has far lower emissions than coal or wood when burnt for power — switching from coal to gas has cut more than 500 million tonnes of CO2 from the power sector this decade alone. As electricity generation shifts further towards renewables, gas remains a flexible, reliable back-up regardless of weather. Our hybrid Gas Logs use smaller burners with less gas, paired with Active LED underbeds for realism at very low running cost.

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LPG gas — a biofuel

All our gas products run on BioLPG, a renewable fuel made from a blend of waste, residues and sustainably sourced materials. It's chemically identical to conventional LPG, with no compromise on performance or efficiency - a genuine step towards lower emissions, with the same reliability you'd expect.

 

Bioethanol — a biofuel

Bioethanol doesn't depend on fossil fuels; it's made from renewable sources such as corn, potato or sugar cane, so it doesn't deplete a finite resource or damage the environment during production. Key advantages include:

 

• 100% efficiency, with no flue or chimney required

• No harmful emissions or smoke, and negligible CO2

• Heat and water vapour as the only by-products

 

Electric fireplaces

Run on renewable electricity, an electric fireplace is an effective, low-impact focal point — less costly to produce and to run than an open wood or coal fire, and, these days, very realistic. All our electric fires comply with EU EcoDesign legislation (in force since January 2018), which set minimum efficiency standards for electric and gas heaters, in the same way seen with light bulbs, TVs and washing machines.

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Wood burning — a renewable option

A modern, well-managed wood stove can be close to carbon neutral: trees absorb CO2 as they grow, which is released again when the wood is burned, so sourcing logs locally keeps the cycle close to balanced. All stoves sold in the UK must meet Ecodesign standards (required since January 2022), cutting emissions of gaseous compounds by up to 80%. A high-quality modern stove can reach up to 85% efficiency, losing very little heat through the flue.

 

What we're doing as a business

Over the last two years, we've significantly reduced imports, and now generally supply products made in the UK or manufactured for us here - where components do come from overseas, we source mainly from Europe to reduce distance travelled.

 

Sustainability now sits at the heart of every new product we develop. We've minimised business travel - including site visits - through digital processes wherever possible, and we use a fully electric car for the site visits that remain necessary.

 

We procure components sustainably and keep packaging to a minimum wherever our business needs allow, and where printing is unavoidable, we keep it minimal, having moved almost entirely to digital processing and email rather than post. We no longer print brochures or price lists.

 

Our workspace runs without additional heating or air conditioning, relying on our own products and energy-efficient LED lighting, with smartphone and home automation control throughout.

This isn't a finished list - we keep reviewing new developments to see what we can usefully adopt next.